Last edited by Yogar
Wednesday, May 6, 2020 | History

1 edition of Marketing consumer goods in Italy. found in the catalog.

Marketing consumer goods in Italy.

Marketing consumer goods in Italy.

  • 113 Want to read
  • 34 Currently reading

Published by British Overseas Trade Board, Department of Trade and Industry in London .
Written in English


Edition Notes

ContributionsGreat Britain. Department of Trade and Industry., British Overseas Trade Board.
The Physical Object
Pagination46p. ;
Number of Pages46
ID Numbers
Open LibraryOL19102557M

'Qualitative Consumer and Marketing Research is an accessible, conceptually substantial and practical guide to qualitative research. Written by eminent qualitative researchers from one of the world’s leading school’s of Consumer Culture Theory, the book provide a substantial introduction to all elements of the research process, including design, analysis and g: Italy. Read articles about consumer behavior, consumer experience, and consumer spending, marketing, brand marketing, brand loyalty, brand energy, target markets, luxury brand marketing, consumer packaged goods companies.

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Marketing consumer goods in Italy Download PDF EPUB FB2

Marketing opportunities Consumer Profile Italy has a population of million, of which % are men and % are women (Istat, ).

In terms of age structure, % of the population is between 0 and 19 years old, % between 20 % between 35 % between 50 and % are 65 or older; with the median age being years (higher than the European level). Fabrizio Mosca is Bachelor of Business Management (University of Torino, Italy), MBA (University of Torino, Italy) and took a Ph.D.

in Economics and Business Administration at Luigi Bocconi University, Milano, Italy. Fabrizio Mosca Gallo has written several articles and books on Strategic Luxury Management and Luxury Marketing.

Luxury goods in Italy recorded stronger current value growth in than that seen inwith increases seen in most categories. Personal luxury, which accounted for just over half of overall retail value sales, showed slower growth due to the progressive rise of experiential luxury, which led consumers, particularly millennials, to shift.

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